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The most successful version of the Mascot Olympics in Sochi, the Russians believe Santa Claus.

The main criterion for choosing the mascot Olympic Games for the Russians is their ability to remember long and understandable (39%), as well as reflect the cultural characteristics of the host country of the Olympic Games (35%) ..

In addition, the mascot should trigger good feelings (30%) and transfer the atmosphere of the Olympic winter holiday (26%). Less important a criterion as a reflection of the values of the modern Olympic movement (18%). At least the Russians are inclined to attach importance to the potential advertising mascot (10%).

Such data are published All-Russian Public Opinion Research Center (VTsIOM) on the basis of the results of a survey conducted in 46 regions of Russia.

For all the above criteria the most successful versions of the mascot for future Winter Olympics in Sochi are recognized as "Santa Claus" (figure 6), "cubs" (figure 9), "Bear" (image 8), the "hare" ( figure 7), "matryoshka" (figure 5). Russians considered the least successful "frog" (figure 4) and "Leopard" (figure 2).

One of the most understandable and memorable mascots Russians call "Santa Claus" (13%), which is slightly inferior to the criterion "Bear" (18%). Among the most successful options here also include "cubs", "hare" (12%), "matryoshka" (11%).

In the aspect of culture reflect the primacy given to the mascot Russian "matryoshka". In addition, the Russians believe that this task will cope well, "Bear" (14%) and "Santa Claus" (12%).

Good emotions, from the perspective of the respondents, are best able to cause mascots "matryoshka" (17%), cubs (15%), "hare" (14%), "Santa Claus" (10 %) and "mammoth" (10%).

On the criterion of ability to reflect the values of the Olympic Movement leader recognized mascot "cubs" (26%). The most successful variants of the Russians also include "bear" (12%), "rabbit" (11%), "Santa Claus" and "doll" (9%).

With regard to the possession of a broad advertising potential, there is a better option recognizes the "matryoshka" (19%), and "bear" (15%), "hare" (12%), "Santa Claus" ( 10%), "cubs" (9%).

choosing a mascot for future Olympic Games in Sochi, the Russians most actively voted for "bear" (17%), "rabbit", "Tiger" (14%) and "Santa Claus" (13%). Antiliderom is the "frog zoych," for which, under any circumstances, would have voted 36% of Russians.

majority of Russians support the movement in support of "Santa Claus" as the mascot of the Olympic Games in Sochi (51%). The greatest endorsement demonstrate Southerners (68%) and residents of the North Caucasus region (65%).

The survey involved 1600 people. Statistical error does not exceed 3,4%.


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