in the bidding for the status of exclusive general sponsor of the Olympic Games 2014 in Sochi in the category "clothing and footwear, the company beat Russia's Mikhail Kusnirovich BoscoSport. BoscoSport is part of the Bosco di Ciliegi, seller of luxury goods, including Jil Sander, Jean Paul Gaultier, MaxMara, Kenzo. Bosco was ekipirovschikom Russia's Olympic team since 2002. The contract of national partners, the organizing committee starts from $ 100 million, a significant portion of these funds should be provided goods or services.
During the Games in Sochi from Bosco required to wear not only more tyasyachi sports team, but also 30 thousand contractors and 25 of the thousands of volunteers serving the game.
Other general sponsors of the Winter Olympics were "Rostelecom" and "MegaFon" in the category of "telecommunications", "Rosneft" in the category of "oil", the Savings Bank in the category of "banks", "Aeroflot" in the category of "air" and Volkswagen Group Rus "in the category" Cars. " Organizing Committee is left to determine the categories of "insurance" and "gas".
In accordance with the contract, Bosco will be the official supplier of uniforms, not only for the Games in Sochi, but also for Russia's Olympic team until 2016 (during the Vancouver 2010 and London 2012, Sochi 2014 and the Rio de Janeiro, 2016).