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Aeroflot-Don "gets a new name -" Donavia.
The cost of rebranding "daughter" Aeroflot "will pay for itself.
Airlines Aeroflot-Don "," daughter "of JSC" Aeroflot - Russia's airlines, from September 25 to change the name to "Donavia. Costs associated with a name change, the airline will pay for itself. Question of the renaming of the airline was raised after the collapse of the liner "Aeroflot-Nord" in Perm September 14, 2008. Then all on board 88 people were killed.
decision on the development of subsidiaries under independent brands in the company explain the need for more precise positioning of its own brand of "Aeroflot", positioning itself as a company that provides premium service levels.
Having a new name, OAO Donavia "remains 100-percent subsidiary of JSC" Aeroflot - Russia's airlines. Aeroflot was considering the transfer of the shares management of the subsidiary.
net income Donavia "up to 2009 will amount to more than 100 million rubles. Fleet Airlines consists of 18 vessels - seven Boeing 737-500, three Boeing 737-400, four Tu-154M aircraft and four Il-86.