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Home  »  Russia  »  Politics

The Kremlin is working on the image.

In September in Moscow will start broadcasting in English Information Channel Russia Today TV, designed for foreign viewers.

one of the organizers of the "Russian CNN" serves the state RIA Novosti, as responsible for the creation of a press secretary Alexei Gromov, Vladimir Putin, and adviser to President Mikhail Lesin.

main task will be the formation of the correct channel Russia's image abroad, particularly in Europe and the USA. Information about the beginning of the English-language channel was distributed last Friday in New York, with reference to RIA Novosti. It is at its technical base in secrecy for about two months ago, work began on a new TV.

According to Izvestia, the decision to establish English informkanala Russia Today TV (RT TV) was taken in March in the presidential administration.

initiated its appearance by the press secretary Alexei Gromov, Vladimir Putin, and adviser to President Mikhail Lesin.

idea of a massive PR-campaign in Europe and America Mikhail Lesin defended even being in his tenure as Minister of the press. For example, such a task he had set the Ministry in 2001. Now, instead of one-time propaganda activities decided to conduct systematic informing foreigners.

RT TV satellite channel will begin broadcasting in September. Currently, the recruitment of staff. It is anticipated that the state's new TV channel will be about 500 people, of whom around 200 will be reporters. Rather, the backbone of the team "Russian CNN" would be the journalists of "Russia" and RIA Novosti.

According to Izvestia, the chief editor of RT TV approved Margarita Simonyan, who recently worked as a correspondent for Channel "Russia" in the Kremlin pool.

Over the past 7 years, 25-year-old journalist made a rapid career of his post correspondent Krasnodar city television to guide the new public television channel.

Headquarters RT TV will become the building RIA Novosti on Zubovskaya area, which is equipped with several television studios. Until recently, they were shot program for the channel "Culture", but the leadership in April RIA Novosti asked them to rush to vacate the premises.

Before the official announcement of the new channel, Mikhail Lesin and Margarita Simonyan, refused to comment. It is possible that the announcement will be made already this week.

authorities in major states, in particular the United States and Great Britain are not spared from the budget for such television image.

For example, the United States annually spends more than $ 300 million for the maintenance of such channels as the "Voice of America (broadcast in the Arab world) and" Marty "(directed at the people of Cuba). At whose funds created the Russian channel RT TV, is not yet known. The American media, with reference to a senior source in the Kremlin reported that the first contribution to the establishment of Russian CNN will have 11 million dollars.

Eugene KUZIN


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