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Telecommunication sponsor of the Olympics in Sochi became Rostelecom.

For sponsorship contract struggled Rostelecom, Comstar, MTS, VimpelCom and MegaFon.

General partner XXII Olympic Winter Games in the category of Telecommunications became Rostelecom. Invitation to participate in the contest for the right to become a telecommunications sponsor of the Olympic Games in Sochi in 2014 were 15 major Russian telecom operators. Bid documents requested Rostelecom, MTS, VimpelCom, MegaFon and Comstar UTS. The competition was held in two stages: 26 January evaluation committee reviewed the suggestions of the participants, and January 27, the auction was held. At the last stage, "Comstar, MTS and VimpelCom" withdrew his application. In the ITT amount of sponsorship fee considered excessive. Sponsorship contract price is $ 170 million (the sponsorship package of telecommunications partner Olympic Games in Beijing cost China Mobile in the $ 100 million).

Sponsorship contract means that Rostelecom should spend on the Olympics 170 million dollars.

Of these, $ 100 million - is the obligation to provide services, and $ 70 million - the sponsorship fee. 70 million dollars will need to make money. Share with them, these costs may be "MegaFon". Now consultations with the International Olympic Committee, because the Olympic sponsor in a separate category may be only one company.

Rostelecom, which occupies about 84% of the market for telecommunications in Russia, 51% owned gosholdingu "Svyazinvest", about 40% of the shares of controls RZhD.

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