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At the Olympics in Sochi, the first sponsors.
Sponsors of Sochi-2014 to become primarily telecommunications companies.
today completed the first phase of recruiting major sponsors of the Winter Olympics in Sochi in 2014. The organizing committee "Sochi-2014" has finished accepting applications for participation in the contest, which will sponsor selected games in the categories of Banking and Telecom.
total categories, which will be selected by general sponsors, six: Banking, Telecom, Gas, Metals, oil, clothes and shoes. "
After closing category committee registered companies to send an invitation to participate in the contest, which will be determined by one winner in each category. The final decision after the evaluation commission will conduct presentations of the participants and the final auction.
interested telecommunications companies - MTS, VimpelCom, Comstar, Rostelecom and the company, internetizatsiyu schools with strong lobbying resources. "
Participation in the contest, consider and Southern Telecommunications Company (SPC). Interest in the competition showed Raiffeisen Bank, Alpha Bank, Binbank, Sberbank, VTB and Gazprombank. Timidity potential sponsors experts explain the difficult financial situation in the world, and overstated the value of contracts. Sponsors of the Olympics must pay $ 150 million contract. The cost of the package for the Olympics-2014 is comparable with similar packages sponsors Summer Olympics in London, while the summer games are always much larger.