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How do NOT write press releases.

Many people think that the press release - this is a very simple thing. Information is, works in the school wrote to all of the five, typographical errors checks Microsoft Office ....

It seems that the message to the press can write and edit any employee - from the Director General to the Secretary. Only for some reason in the editorial offices, which are similar texts, either click on the button Delete (if the press release came by e-mail), or join the regular bumazhkoy trash (if the message sent by fax) ...

Below are excerpts from the randomly selected press releases directed to the media.

В«Effective communication with our partners and the leadership of their learning needs presented the greatest challenge for our employees in our attempts to provide the level of service that requires our ongoing program to improve the qualityВ»

В«The rapid growth of competition and the consequent reduction in tariffs and ARPU are forced to seek additional sources of income, ways to diversify the proposed package of services to attract new and retain existing customersВ»

В«first in the USSR and Russia factory producing SSA noted

20-year anniversary В»(this is not just a citation, and the title of the press release)

В«PAV Net controls until 9600 FSO-channels simultaneously and supports a stack of 8 concentrators ...В»

В«This confirms the confidence of customers and their satisfaction with the desire and the ability of our company to create proven, easy-to-use solutions that give companies a real competitive advantage ... By offering standard packages coupled with fast sales, we have simplified for those customers receive additional benefits in the business. The latest campaign to promote the product allowed to offer customers efficient, economical and fastest way to modernize the previous versions and a new level of investment in information infrastructure to reap the benefits in the business ... This campaign will enable our customers ahead of their competitors at the expense of such an excellent proposal, combining a reliable tools and features needed to improve efficiency, increase productivity and optimize business processes ... This includes not requiring compromise solutions functionality to improve the efficiency of business processes and increase profits В»

В«wide choice of functions of our platform makes it possible to provide relevant information to all recruiters, to determine the appropriate area of education and the needs of students and to select suitable subjects for study skillsВ»

В«Specialists open this spring Center server solutions to our company, together with the engineers unit of server platforms and services carried out the modernization of the platform for SE7501WV2 (SCSI-versions) to ensure full support for FreeBSDВ» .

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Jim Friedner , а также, Maple Shade Real Estate